Senior 3D Design Manager | Lead Artist | Animator
Visionary design leader with 15 years of experience in 3D art, animation, game design, and UX/UI across gaming, advertising, and film. Proven ability to lead multidisciplinary teams, develop immersive interactive experiences, and optimize creative workflows that drive engagement. Adept at cross-functional collaboration, managing high-impact projects, and aligning creative strategies with business goals. Passionate about game art, world-building, and interactive storytelling.
Professional Experience
Senior 3D Design Manager
AppLovin | Palo Alto, CA (July 2017 - January 2025)
Led a team of 13 3D artists and designers, setting a high-quality bar for game ads, interactive experiences, and cinematic content.
Designed immersive 3D environments, character assets, and UI elements for playable ad creatives, ensuring seamless user engagement.
Established optimized workflows and toolkits to streamline asset production, reducing turnaround time by 50%.
Partnered with engineers and product managers to develop scalable pipelines for interactive content in Unreal Engine and Unity.
Utilized data-driven insights to enhance creative performance, increasing engagement rates by 88.8% and campaign lift by 67.6%.
Conducted A/B testing and analyzed user behavior to refine interactive experiences, optimizing engagement and conversion rates.
Monitored performance metrics to iterate on design strategies and improve ad effectiveness.
Designer Animator / CG Generalist Artist
Univision | Miami & Zimmerman Advertising | Fort Lauderdale (2016 - 2017)
Created cinematic-quality 3D animations for broadcast, advertising, and interactive media.
Modeled, textured, and animated characters and environments using Maya, Blender, and Adobe Suite.
Developed real-time 3D assets for interactive campaigns, integrating with Unity and Unreal Engine.
Collaborated with art directors and designers to refine storytelling through animation and VFX.
CG Generalist & Animator
Iron Bridge Tools | Deerfield Beach (2010 - 2016)
Spearheaded animation and product visualization, producing high-quality renders for digital and print marketing.
Designed realistic product models and animated shorts for UFC-sponsored campaigns.
Directed story-driven animation projects, leveraging cinematic storytelling techniques.
Education
Character Animator | Animation Mentor | San Francisco | 2013
BFA in Animation | Miami International University of Art and Design | 2008
Key Skills
3D Art & Animation: Maya, Blender, Cinema 4D, 3D Max, Unreal Engine, Unity
World-Building & Asset Creation: Environments, Props, Characters
Interactive Design & UX/UI: Figma, Adobe XD, Motion Graphics
Technical Direction & Pipeline Optimization
Leadership & Team Management
Data-Driven Creative Strategy
A/B Testing & User Behavior Analysis
Performance Metrics & Optimization
Project Management: Agile, Asana, Confluence, Miro