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Senior 3D Design Manager | Lead Artist | Animator

Visionary design leader with 15 years of experience in 3D art, animation, game design, and UX/UI across gaming, advertising, and film. Proven ability to lead multidisciplinary teams, develop immersive interactive experiences, and optimize creative workflows that drive engagement. Adept at cross-functional collaboration, managing high-impact projects, and aligning creative strategies with business goals. Passionate about game art, world-building, and interactive storytelling.

Professional Experience

Senior 3D Design Manager

AppLovin | Palo Alto, CA (July 2017 - January 2025)

  • Led a team of 13 3D artists and designers, setting a high-quality bar for game ads, interactive experiences, and cinematic content.

  • Designed immersive 3D environments, character assets, and UI elements for playable ad creatives, ensuring seamless user engagement.

  • Established optimized workflows and toolkits to streamline asset production, reducing turnaround time by 50%.

  • Partnered with engineers and product managers to develop scalable pipelines for interactive content in Unreal Engine and Unity.

  • Utilized data-driven insights to enhance creative performance, increasing engagement rates by 88.8% and campaign lift by 67.6%.

  • Conducted A/B testing and analyzed user behavior to refine interactive experiences, optimizing engagement and conversion rates.

  • Monitored performance metrics to iterate on design strategies and improve ad effectiveness.

Designer Animator / CG Generalist Artist

Univision | Miami & Zimmerman Advertising | Fort Lauderdale (2016 - 2017)

  • Created cinematic-quality 3D animations for broadcast, advertising, and interactive media.

  • Modeled, textured, and animated characters and environments using Maya, Blender, and Adobe Suite.

  • Developed real-time 3D assets for interactive campaigns, integrating with Unity and Unreal Engine.

  • Collaborated with art directors and designers to refine storytelling through animation and VFX.

CG Generalist & Animator

Iron Bridge Tools | Deerfield Beach (2010 - 2016)

  • Spearheaded animation and product visualization, producing high-quality renders for digital and print marketing.

  • Designed realistic product models and animated shorts for UFC-sponsored campaigns.

  • Directed story-driven animation projects, leveraging cinematic storytelling techniques.

Education

  • Character Animator | Animation Mentor | San Francisco | 2013

  • BFA in Animation | Miami International University of Art and Design | 2008

Key Skills

  • 3D Art & Animation: Maya, Blender, Cinema 4D, 3D Max, Unreal Engine, Unity

  • World-Building & Asset Creation: Environments, Props, Characters

  • Interactive Design & UX/UI: Figma, Adobe XD, Motion Graphics

  • Technical Direction & Pipeline Optimization

  • Leadership & Team Management

  • Data-Driven Creative Strategy

  • A/B Testing & User Behavior Analysis

  • Performance Metrics & Optimization

  • Project Management: Agile, Asana, Confluence, Miro